British photographer Rankin on critical thinking, being confrontational, the Trojan Horse of Dazed & Confused, being ‘a dick’ and taking cocaine, how he was saved by photography and fatherhood and the benefits of losing your imposter syndrome.
John Rankin Waddell, or just Rankin, as he is more commonly known, is a British photographer, publisher, and film director. Best known for work that is on the cultural cusp and leading future trends, he has produced rule-breaking campaigns for brands such as Rolls Royce, Unilever, L’Oréal, Lego, and Samsonite; created wide-reaching projects for charities including Women’s Aid and Macmillan; and shot music videos for the likes of Miley Cyrus, Rita Ora, and Kelis.
As a photographer, Rankin’s portfolio ranges from portraiture to documentary. He has shot The Rolling Stones, David Bowie, Kate Moss, Kendall Jenner, Zendaya and Queen Elizabeth II, to name only a few. In 2023, Rankin photographed King Charles III to mark the monarch’s 75th birthday for The Big Issue magazine.
As a publisher, Rankin co-founded the seminal magazine Dazed & Confused with Jefferson Hack in 1990, and has since published the likes of AnOther and AnOther Man, alongside over 40 books and the fashion and culture publication Hunger.
His photography has been published everywhere from his own publications to Elle, Vogue, Esquire, GQ, Rolling Stone, and Wonderland, and exhibited in galleries globally, including MoMA, New York, and the Victoria & Albert Museum, London.
Rankin lives in London with his wife Tuuli and their dogs.
In episode 262 Rankin discusses, among other things:
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